The Work.
-
Where culture meets finance.
Transforming financial brands from faceless entities into trusted partners. Whether through finely tuned content strategies or innovative customer experiences, my work is shifting how financial institutions communicate with the world—making finance feel more approachable, more personal, and ultimately, more valuable.
-
Justin Peck x On.
When does movement turn into art? We navigate this fine line in Become a Mountain, choreographed and directed by Justin Peck. “I come at dance from an athlete’s point of view,” he says. “When words fail, there’s something that can be felt and expressed through movement. That’s dance as an art form.”
-
Run the City.
The urban jungle isn’t the easiest place to run. But get it right, and it might just be the most rewarding. We’re here to show you the way, literally, with insights and stories from the runners and crews who have mastered their metropolis. From the best routes to local coffee hotspots, our city guides show how to run the city.
Megan BillingsHead of Employer Branding
“Beyond having great sensibility in content and strategy, Caolan stands out in his ability to pull the right mix of people together to generate fresh, unique ideas.”
Ella SchellmoserAccount Director
“Caolan looks at projects holistically and with a broad vision. His strategic thinking has benefitted the whole team.”
USE OF
VIDEO
As the fastest-growing performance footwear brand on the planet, we needed more video content with greater diversity and reputation, all with humans at the heart of the narrative.
On: Brand Content Studio
-
Our bilingual print publication in English and Japanese, selling 12,000 copies internationally.
-
This includes creating a standout tone of voice for the launch of Cyclon – the world’s first recyclable shoe subscription – and bespoke multimedia landing pages for Roger Federer’s first tennis shoe.
AWE: Brand Identity
-
Through a series of full-day workshops, I worked closely with the AWE team to define a unique and memorable brand identity, helping them to remain ad-free, critical, independent and AWEsome.
-
Established core brand values, mission, and vision to clearly define Are We Europe's unique positioning within the media landscape.
GORE-TEX: Tested for Life
-
Researched the key demographics, psychographics, and preferences of the target audience to ensure the new INFINIUM brand resonated effectively.
-
Defined the tone of voice, language style, and key messaging frameworks to ensure a consistent, authentic voice across all platforms.